AI-powered delivery · In weeks, not months · You own everything
AI coding tools exist. Developers exist. Agencies exist. The bottleneck is translating your business vision into precise technical specifications — and none of those options solve it.
You tried Cursor, v0, or Bolt. You got something — but not what you actually needed. The gap is translating your vision into technical specs. AI can build; it can't think for your product.
€50–150K quotes. 3–6 month timelines. Transactional relationships. They hand you code and disappear. You need a partner who stays invested in the outcome.
Quality varies wildly. Communication is painful. They vanish mid-project. No long-term thinking, no ownership of the outcome. You manage them more than they build.
€100K+ salary. 10–15% equity. 2–3 months to hire. Hard to fire if it's the wrong person. An expensive, hard-to-reverse commitment for a product that hasn't shipped yet.
The bottleneck isn't coding anymore.
It's translating business vision into technical specification.
That's what we do.
Most founders can describe what they want to build — but can't write the technical specifications AI tools need to execute properly. A TPO does that translation, then builds it, tests it, and deploys it to your infrastructure.
Understands your business goals, user needs, and what to build. Translates your vision into precise, buildable requirements — the input AI tools actually need.
Knows how to build it right. Selects the right stack, designs the system, and makes decisions that keep your product scalable and maintainable as you grow.
Actually ships code — using AI-powered tools to build at a speed no traditional team can match. Deployed to your infrastructure, in your repositories, from day one.
Instead of hiring three people — a product manager, a solutions architect, and a developer — you get one expert who takes your idea from concept to deployed product. Think of it as a fractional CTO who actually ships, not just advises. That's what we call a Technical Product Owner.
A structured process designed to move fast without cutting corners.
30–45 minutes. We map your vision, requirements, and timeline. We assess complexity and recommend the right engagement.
Detailed scope, timeline estimate, and equity terms. Review with your team, ask questions, make sure it's a fit.
Sign agreements, set up equity documentation, configure your AWS account. We handle the technical setup end-to-end.
4–8 hour requirements session. We extract every detail, create technical specifications, and get your approval before building anything.
Daily progress updates. Weekly demos. Everything deployed to your infrastructure from day one. You see progress in real time.
Product goes live. We gather user feedback together. Continuous improvement. We're here for the long term as your product evolves.
We are a team of 4 highly skilled developers who love the world of startups. We have launched our own products and are here to help you design, build, and launch yours. Whether you lack the resources to hire a development team, need an e-commerce platform built, or just need help with a fully scalable multi-platform system — we are here to help.
We cover all areas of software development and have a great network of professionals to contact if needed. We are an agile company — we build your online product with you, not for you.
You tell us about your business or idea. NDAs are welcome.
We share a high-level proposal on how we'd build it — time, cost, and approach.
We start right away on the first deliverables and bill at the end of each 1–2 week cycle.
We review everything together and agree on what's next. You're always in control of direction and budget.
It's not just about writing and speaking. We don't say OK until we actually understand what you need and why.
We cannot wait to learn more about your business and expand our horizons. Your domain knowledge makes us better builders.
We'll come and meet you wherever you are in the world. Remote-first, but always happy to show up in person when it matters.
Nothing can break us apart — and we want to become part of your family too. Long-term partnerships, not one-off projects.
From early-stage MVPs to scaling platforms — built fast, owned entirely by the founders.
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More projects available on request. We have additional work across fintech, e-commerce, and enterprise tooling that we share during discovery calls under NDA.
Request PortfolioChoose the engagement level that matches your development intensity. All tiers include full code ownership and deployment to your infrastructure.
Equity partnership available. Founders who offer equity get a significantly reduced monthly retainer — aligning our incentives with your success. Equity is optional, not required.
All tiers are cancel-anytime with 30 days notice. IP and code ownership is yours from day one, regardless of which option you choose.
| CTO Hire | Dev Agency | Freelancers | HareDev | |
|---|---|---|---|---|
| Upfront Cost | €80–120K / year | €50–150K / project | €40–80K / project | €8K–€18K/mo (or less with equity) |
| Equity | 5–15% (4-year vest) | None | None | 5–10% (3-year vest) |
| Timeline to Ship | 2–3 months to hire, then ramp | 3–6 months delivery | 2–4 months delivery | In weeks, not months |
| Relationship | Full-time employee | Transactional / project-based | Transactional | Long-term partnership |
| Code Ownership | You own everything | You own the code | You own the code | You own everything |
| Flexibility | Hard to exit | New contract each time | Unreliable availability | Cancel anytime (30 days) |
Our standard rates are €8K–€18K/month. Founders who offer equity get a significantly reduced retainer (€2.5K–€10K/month) in exchange — it aligns our incentives with your success and gives you access to better talent. Equity is optional: if you'd prefer cash-only, just pay the standard rate.
You keep everything: all code, repositories, documentation, and infrastructure access. We keep only vested equity proportional to time invested. If we part at 12 months on the Standard tier, you keep everything built and we retain 2.5% (12/36 × 7.5%). Clean separation.
All intellectual property created during the engagement belongs to you. We sign NDA and IP assignment agreements before starting. Your code lives in your repositories from day one.
AWS infrastructure (€50–500/month, billed direct to you) and any third-party services you adopt — Stripe, SendGrid, etc. Total all-in is typically €2,600–11,000/month. Compare that to 2–3 in-house developers at €15–24K/month.
Yes. We share anonymised case studies, arrange reference calls with current and past clients, and walk through our requirements and technical spec documents in detail. Just ask during your discovery call.
We can add additional Technical Product Owners on similar terms, transition you to a dedicated team model, or help you hire and onboard your own in-house team when the time is right. We flex with your growth.
Book a 30-minute discovery call. No obligation, no pressure — just an honest conversation about whether we're the right fit for your product.
Book Discovery Callcontact@haredev.com
Address
124 City Road
London EC1V 2NX
United Kingdom
Response time
Within 24 hours